Various reports for measuring site performance:
- Sessions – This was formerly known as “Visitors.” This represents the number of times a user was active on your website.
- New Users – This represents the number of people who have come to your site.
- Percent of New Sessions – This represents an estimated percentage of sessions that came from new users.
- Page Views – This represents the total number of pages that were viewed on your website. This includes repeated site users and repeated page views.
- Unique Page Views – With unique page views, you eliminate the factor of multiple views of the same page within a single session. If a user views the same page more than once in a session, this will only count as a single unique page view.
- Pages/Session – This represents the average number of pages that were viewed in a session. This includes repeated page views.
- %Exit – This is the percentage of site exits from your website. %Exit is calculated by dividing exits into page views.
- Bounce Rate – This is the percentage of users who only visit one page of your website and leave. They do not visit any other pages. Normally, you want this rate to be as low as possible. A good average rate is 40 to 60 percent.
- Top content – Top five visited pages their title and URL.
- New Visitors – New visitors are those navigating to your site for the first time on a specific device.
- Returning Visitors – Returning visitors have visited your site before and are back for more!
- Browser Report – You got a report with number of sessions/page views/bounce rate per browser and you can drill down to see which browser is most popular.
- Device Report – You got a report with number of sessions/page views/bounce rate on the basis of operating system and you can drill down to see which operating system is most popular.
- Traffic by social channel – You got a report with number of operating system/sessions/%session on the basis of traffic received through a social channel and you can drill down to see which social channel is most popular.